About

I'm still here in the fire with you. I've scaled a category creating brand from zero dollars and making the product myself to 10's of thousands of retail doors and millions in online revenue. I've managed my own production, transitioned twice between 2 large co-manufacturers and co-packers, worked with 4 different 3PL's, and managed inventory across 8 locations simultaneously. I've run hard through the venture capital obstacle course, just to take it all the way back down, vertically integrate through an asset sale, and head right back into the struggle growing sustainably and without venture backing. Let me help you avoid mistakes and focus on the things that work in today's CPG landscape. Most of all, let me help you get it done.

When it's early days in natural foods, too often we are taking the advice of well-intentioned "experts" who come to us from our network of investors, friends, and industry contacts. Perspectives are important, but you have decisions to make and things to get done. You don't have the resources to spare on strategies that apply to 10, 50, and 100 million dollar businesses or advice from entrepreneurs whose last time in the trenches was 10 years ago. You're surviving the gauntlet required to scale your brand, every nuance matters.

From my early career in international marketing at RCA Records and Island Def Jam Music to the last 15 years in Consumer Products, I'm entrepreneurial and strategic in everything I touch. Most recently, I Co-Founded and led the growth of Good Day Chocolate, a chocolate supplement line, from the kitchen to over $9m in annual sales.  Originally from Wisconsin via NYC and Boston, I now call Boulder, CO home. I'm a proud alum of the Babson College full-time MBA program.